How does an ACD automatic call distributor work?

How an ACD automatic call distributor works
Article summary

The ACD automatic call distributor plays an essential role in managing incoming communications in call centers and other businesses that receive a large number of telephone calls. It is designed to route incoming calls to the appropriate agents to ensure a smooth and efficient customer experience. In this article, we’ll take a detailed look at how ACD automatic call distribution software works, its benefits and applications, and the factors to consider when setting up this system.



What is an automatic call distributor (ACD)?

An automatic call distributor (ACD) is an advanced telephone system that automatically routes incoming calls to the most appropriate agents according to various predefined criteria. It's a technology commonly used in customer relations call centers and other professional environments where large volumes of calls need to be handled efficiently.

How does an ACD automatic call distributor work?

An Automatic Call Distributor (ACD) is a device for managing calls by automating distribution to different agents according to their availability and productivity. Calls are intelligently routed on the basis of rules defined by the management services user.

The 4 distribution phases of a telephone call

  1. Determining the queue: When a call arrives, the ACD (Automatic Call Distributor) evaluates the available queues according to defined priorities, and places the call in the first queue that is not full.
  2. Waiting in queue: If all agents are busy, the caller is placed in the queue and receives a recorded message guaranteeing immediate assistance as soon as an agent is available. While on hold, the caller can listen to music or a marketing message.
  3. Redirection if queue full: If the queue is full, the caller is redirected to a deterrent voicemail box, inviting him to call back later.
  4. Distribution to an available agent: Once an agent is available, the call leaves the queue and is distributed to the best agent to meet the caller's needs. This approach optimizes processing time and improves overall customer service efficiency.
The 4 distribution phases of a telephone call


What are the features of an ACD automatic call distributor?

Intelligent call routing

An ACD automatic call distributor uses intelligent call routing to route incoming calls to the appropriate agents. This routing can be based on various parameters such as agent availability, specific agent skills, the language spoken by the caller and other relevant factors. Thanks to this routing system, calls are directed to the agent best qualified to solve the caller's problem.

Queue analysis

When many calls arrive simultaneously, an automatic call distributor analyzes the queue to determine the average waiting time for callers. It can also identify peak times when more agents are needed to reduce waiting times.

Skill-based distribution

Automatic call distributors can be configured to distribute calls according to agents' specific skills. For example, if an incoming call requires advanced technical support, it will be routed to an agent specializing in that field, rather than to a generalist.

Fair distribution of calls

To ensure a fair distribution of the workload between agents, an automatic call distributor can use a fair call distribution algorithm. This prevents one agent from being overloaded with calls while others remain idle.

In conclusion, this system makes it possible to manage agents' working hours, balance the use of telephone lines, manage call overflow and generate statistics.



What are the advantages of using an automatic call distributor?

There are many advantages to using ACD automatic call distribution software, whether for call centers or business units.

Improving customer satisfaction

Implementing an ACD automatic call distributor significantly reduces customer waiting times. Thanks to optimized call management, callers are quickly routed to the appropriate agents, reducing their waiting time.

Reduced waiting time

Implementing an ACD automatic call distributor significantly reduces customer waiting times. Thanks to optimized call management, callers are quickly routed to the appropriate agents, reducing their waiting time.

Increased operational efficiency

An ACD increases operational efficiency by optimizing resource management. Calls are redirected to the most appropriate agents for each situation, improving overall call center performance and optimizing resource utilization.

Reduced call abandonment

The use of an ACD automatic call distributor significantly reduces call abandonment in a call center. Thanks to optimized call management, customers are quickly put through to the appropriate agents, reducing waiting times and frustration.

This translates into a more satisfying customer experience, encouraging callers to stay on the line and solve their problems more effectively. A reduction in call abandonment contributes to greater operational efficiency and strengthens the call center's reputation for delivering quality customer service.

Cutting-edge technology and advanced features

The ACD automatic call distributor offers many advanced features.

  1. Inbound call queuing ensures smooth management of call flows, reducing waiting times for customers and improving their satisfaction.
  2. Intelligent call routing directs callers to the most appropriate agents, optimizing operational efficiency.
  3. Transfer to voicemail allows important messages to be collected when there are no agents available.
  4. Automatic reminders improve customer interaction by offering scheduled reminders.
  5. Call control enables proactive management of waiting calls.
  6. Finally, integrations with CRM and ticketing systems facilitate the collection and analysis of customer data for a personalized, optimized customer experience.

Lower operating costs

The use of an ACD automatic call distributor means a significant reduction in call center operating costs. Efficient call management reduces waiting times, optimizes resource utilization and cuts call handling costs.

What's more, intelligent routing of calls to the most qualified agents improves operational efficiency, reducing labor costs. The reduction in operating costs associated with ACD contributes to more efficient budget management, while maintaining a high level of customer satisfaction.



In which companies can an ACD automatic call distributor be used?

Whether it's for a call center, customer relationship management or even emergency services, the use of an automatic call distributor (ACD ) is essential to optimize efficiency and customer satisfaction.

Call centers

Call centers are one of the main users of ACDs. They handle a large number of incoming and outgoing calls, and an ACD is essential to manage these call flows efficiently.

Customer Relations Department

Customer support departments can benefit from using an ACD to direct incoming customer calls to agents specialized in the type of problem encountered by the caller.

Technical support services

Technical support departments can benefit from the use of an ACD to route customer calls to technicians specialized in the type of problem encountered by the caller.

Emergency services

Emergency services, such as medical emergency call centers, also use ACDs to ensure that calls are quickly routed to the appropriate professionals.



How to choose the right ACD vending machine for your business?

To choose the type of ACD automatic call distributor best suited to your organization, whether it's a call center or a sales or customer relationship management unit, there are several important criteria to consider.

Analyze your business strategy and size

Start by analyzing your call management strategy to identify your key requirements. The size and nature of the company are also important when it comes to ACD systems. A small business may have different requirements to a large company with high call volumes.

Determine your call volume

Daily call volume is an essential factor to consider when choosing an ACD. A system capable of handling a large number of calls simultaneously is essential for high-traffic businesses.

Level of customization required

Some companies may require a high level of customization in call routing to meet specific needs. It's important to choose ACD automatic call distribution software that allows this flexibility.

Integration with other systems

Integrating the ACD with other systems, such as customer relationship management (CRM) software, can improve overall call center efficiency.

Compare different ACD solutions based on their functionality and ability to meet your specific needs. Make sure the ACD system you choose can be easily integrated with your existing systems, such as your CRM and current telephone system.

Ask for demonstrations

Ask for demonstrations of the ACD systems you are considering. This will enable you to assess their user-friendliness and compatibility with your operations.



What's the difference between an Automatic Call Distributor (ACD) and an Interactive Voice Server (IVR)?

An Automatic Call Distributor (ACD) and an Interactive Voice Server (IVR) are two essential components in contact center and enterprise inbound call management systems. The main differences are as follows:

Automatic call distributor (ACD)

The ACD is a telephone system designed to efficiently manage and distribute incoming calls to available agents.

It generally uses sophisticated algorithms to direct calls to the appropriate agents according to predefined rules, such as availability, skills or priority.

ACD is used to optimize call distribution to reduce customer waiting time and improve customer satisfaction.

Interactive Voice Response (IVR)

IVR is an automated system that provides callers with a voice interface to guide them through various options and enable them to access the information they need without the intervention of a human agent.

It works by presenting voice menus to the caller, enabling them to make choices using voice recognition or by entering keys on the telephone keypad.

IVR software is generally used to handle simple, frequent requests, such as checking account balances, booking appointments, tracking orders and so on.

In short, the ACD is responsible for distributing calls among human agents, while the IVR is an automated system enabling callers to interact with the system to obtain information or perform certain tasks without speaking to an agent. These two components are often used together in contact centers to improve operational efficiency and deliver a better customer experience.



Conclusion

An acd automatic call distributor is a powerful tool for efficiently managing the flow of incoming calls in call centers and other businesses. Thanks to intelligent routing and equitable call distribution, an ACD improves customer satisfaction while optimizing operational efficiency.

If you'd like to find out more about our ACD automatic call distribution software to improve your customer relations, please don't hesitate to contact us.