The impact of artificial intelligence on customer relations

Customer relations are a constantly evolving field: the Internet, e-mail, forums, social networks, chatbots... The points of contact are as numerous as the customer profiles. For companies, it's a question of adapting and processing each request as efficiently and personally as possible, by taking advantage of these new technologies.

The digitization of channels enables them to sort, categorize and analyze large quantities of data collected from prospects. By centralizing all this information in a single, instantly accessible database, sales reps can react quickly and appropriately to prospects' needs. This optimizes prospect conversion and customer loyalty. All these elements contribute to improving the quality of customer relations.