{"id":31671,"date":"2025-10-20T15:24:55","date_gmt":"2025-10-20T13:24:55","guid":{"rendered":"https:\/\/www.digicontacts.net\/how-to-improve-customer-relations-methods-tools-and-indicators\/"},"modified":"2025-10-20T16:11:58","modified_gmt":"2025-10-20T14:11:58","slug":"how-to-improve-customer-relations-methods-tools-and-indicators","status":"publish","type":"post","link":"https:\/\/www.digicontacts.net\/en\/blog\/how-to-improve-customer-relations-methods-tools-and-indicators\/","title":{"rendered":"How to improve customer relations? Methods, tools and indicators"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"31671\" class=\"elementor elementor-31671 elementor-31659\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1a7a938c e-flex e-con-boxed e-con e-parent\" data-id=\"1a7a938c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3ba63fda elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"3ba63fda\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;],&quot;no_headings_message&quot;:&quot;Aucun titre n\\u2019a \\u00e9t\\u00e9 trouv\\u00e9 sur cette page.&quot;,&quot;marker_view&quot;:&quot;bullets&quot;,&quot;icon&quot;:{&quot;value&quot;:&quot;far fa-circle&quot;,&quot;library&quot;:&quot;fa-regular&quot;},&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<div class=\"elementor-toc__header-title\">\n\t\t\t\tContents\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__3ba63fda\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__3ba63fda\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__3ba63fda\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-18869a0b e-flex e-con-boxed e-con e-parent\" data-id=\"18869a0b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6a741f47 elementor-widget elementor-widget-text-editor\" data-id=\"6a741f47\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In a world where <strong class=\"custom-bold\">customer satisfaction<\/strong> directly conditions economic performance, <strong class=\"custom-bold\">improving customer relations<\/strong> has become an absolute priority for companies. Consumers are no longer satisfied with a quality product or service: they expect a fluid, personalized and consistent experience across all <strong class=\"custom-bold\">communication channels<\/strong>. Between <strong class=\"custom-bold\">social networks<\/strong>, online chat, phone calls and e-mails, every interaction shapes their perception of a brand.  <\/p><p>For contact centers and customer services, <a href=\"https:\/\/www.digicontacts.net\/en\/blog\/customer-relationship-challenges-6-key-challenges\/\" target=\"_blank\" rel=\"noopener\">the challenges of customer relations<\/a> are many: maintaining a constant quality of service, responding quickly, while creating a genuine relationship of trust. Customer relations teams must now combine <g id=\"gid_1\">active listening<\/g>, customer data analysis and mastery of digital tools to offer a truly differentiating experience. <strong class=\"custom-bold\">Effective customer relations<\/strong> are no longer based solely on solving a problem, but on the ability to anticipate expectations, personalize exchanges and strengthen customer loyalty.  <\/p><p>This article offers you an expert, structured approach to rethinking your <strong class=\"custom-bold\">customer relations strategy<\/strong>. You&#8217;ll discover the key methods, tools and indicators, as well as our <a href=\"https:\/\/www.digicontacts.net\/en\/customer-relationship-solution\/business\/customer-service\/\" target=\"_blank\" rel=\"noopener\">customer service software<\/a>, that enable you to transform every contact into a valuable opportunity, while placing people at the heart of a technology-enhanced approach. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ebc6956 elementor-widget elementor-widget-heading\" data-id=\"4ebc6956\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Understanding the foundations of a solid customer relationship<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7fa198cc elementor-widget elementor-widget-text-editor\" data-id=\"7fa198cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Updated definition of customer relations<\/h3><p>In 2025, <strong>customer relations<\/strong> are no longer limited to a simple exchange between a brand and a person. It is part of a <strong>continuous<\/strong>, living and evolving <strong>relationship<\/strong>, based on a detailed understanding of the concerns, emotions and context of each buyer throughout his or her <strong>purchasing journey<\/strong>. It&#8217;s no longer the brand that dictates the pace of communications, but rather the public, who become the protagonists of their own experience and <strong>loyalty<\/strong>.  <\/p><p>In B2C, this <strong>connection<\/strong> is built around proximity and transparency, often supported by rapid exchanges via social media or digital channels. In B2B, it&#8217;s based more on mutual trust, consistency and the added value of long-term support. In all cases, consistency between <strong>promise, discourse and perceived experience<\/strong> remains a pillar of <strong>relationship marketing<\/strong>.  <\/p><p><strong>Contact centers<\/strong> play a key role here: as information hubs, they centralize, unify and disseminate customer data to ensure consistency across all points of interaction, whether it&#8217;s a voice exchange, an online message or a conversation via a <strong>website<\/strong>.<\/p><h3>Key customer expectations today<\/h3><p>Modern <strong>customers<\/strong> are looking for fluidity, responsiveness and a tailored experience. Accustomed to the instantaneous uses of the digital sphere, consumers expect quick answers and consistent follow-up at every <g id=\"gid_1\">stage of the process<\/g>. They no longer wish to reformulate their situation from one channel to another: continuity is becoming a <strong>guarantee of professionalism<\/strong>.  <\/p><p>This quest for simplicity goes hand in hand with a need for <strong>individual<\/strong> attention and <strong>recognition<\/strong>. Even at a distance, advisors need to be able to perceive tone, decode emotions and personalize their exchanges. Listening to customers is becoming a key skill, supported by the use of <a href=\"https:\/\/www.digicontacts.net\/en\/customer-relationship-solution\/business\/customer-service\/\" target=\"_blank\" rel=\"noopener\">customer relationship management software<\/a> and<strong>feedback analysis<\/strong> tools.  <\/p><p>Finally, the rise of <strong>mobile-first<\/strong> and new post-Covid behaviors have heightened expectations in terms of flexibility and availability. Today, organizations must guarantee a continuous presence, offer quality customer service and prove that every interaction, even automated ones, remains imbued with a <strong>human and personalized dimension<\/strong>. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16ccba5c elementor-align-left animated-fast elementor-align--mobilecenter elementor-invisible elementor-widget elementor-widget-elementskit-button\" data-id=\"16ccba5c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;pulse&quot;,&quot;_animation_delay&quot;:200,&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"elementskit-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" >\t\t<div class=\"ekit-btn-wraper\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.digicontacts.net\/en\/contact\/\" class=\"elementskit-btn cta-decouvrez-solution whitespace--normal\" id=\"\">\n\t\t\t\t\tDiscover our solution<i class=\"far fa-arrow-alt-circle-right\"><\/i>\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n        <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-484c0480 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"484c0480\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2ce2fd6 e-flex e-con-boxed e-con e-parent\" data-id=\"2ce2fd6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-52dec636 elementor-widget elementor-widget-heading\" data-id=\"52dec636\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Concrete strategies to improve customer relations<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2bdb63ae elementor-widget elementor-widget-text-editor\" data-id=\"2bdb63ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Building a customer-centric strategy<\/h3><p>Optimizing customer relations begins with a real change of perspective: moving from a <strong>product<\/strong> logic to a voice-of-the-customer approach. Too many organizations still focus their efforts on their offering, rather than understanding the concerns and behaviors of their members or buyers. A truly customer-centric strategy is based first and foremost on customer knowledge, analysis of <strong>frictional elements<\/strong> and an understanding of purchasing paths as a whole.  <\/p><p>This vision must be shared throughout the entire organization. <strong>Customer culture<\/strong> doesn&#8217;t just concern <strong>support teams<\/strong>, but also sales, logistics and marketing. When a small company or a large corporation adopts the same relational promise &#8211; to build loyalty, to satisfy, to listen &#8211; every exchange becomes coherent and meaningful.  <\/p><p>The most successful players also define concrete <strong>steering indicators<\/strong>:<\/p><ul><li><p><strong>Net Promoter Score (NPS)<\/strong>: measures recommendation and perceived brand awareness<\/p><\/li><li><p><strong>Customer Effort Score (CES)<\/strong>: evaluates the ease of the customer journey<\/p><\/li><li><p><strong>Customer Satisfaction Score (CSAT)<\/strong>: reflects overall perception of the service provided.<\/p><\/li><\/ul><p>These <strong>satisfaction surveys<\/strong> guide our actions, enable us to adjust our processes and optimize our <strong>long-term<\/strong> customer <strong>relations<\/strong>.<\/p><h3>Multiply relevant contact points<\/h3><p>One of the most powerful levers for <strong>improving customer service<\/strong> is to diversify the means of exchange. Everyone has their own preferences: some prefer voice calls for clarity, others favor social media or instant messaging. The more autonomous prefer self-care areas, such as online <strong>knowledge bases<\/strong>.  <\/p><p>However, multiplying the number of channels only makes sense if a <strong>coherent relationship<\/strong> is maintained. Customers should not have to repeat their story from one channel to another. This <strong>omnichannel continuity<\/strong> relies on the seamless integration of <a href=\"https:\/\/www.digicontacts.net\/en\/customer-relationship-solution\/business\/customer-service\/\" target=\"_blank\" rel=\"noopener\">customer service software<\/a>, telephony and<strong>conversational AI<\/strong> tools.  <\/p><p>When well thought-out, automation saves time and improves service quality. <g id=\"gid_0\">Intelligent chatbots<\/g> or <g id=\"gid_1\">voice assistants<\/g> handle simple questions, while complex cases are redirected to a <g id=\"gid_2\">human agent<\/g>. The aim is not to replace advisors, but to <strong>personalize the experience<\/strong> without losing the human dimension.  <\/p><p>A successful omnichannel strategy thus balances <strong>technology and emotion<\/strong>: tools facilitate fluidity, while advisors embody empathy and the brand&#8217;s <strong>added value<\/strong>.<\/p><h3>Training and developing customer relations teams<\/h3><p>Even the best strategy is ineffective without <strong>motivated, competent teams<\/strong>. <g id=\"gid_1\">Customer service<\/g> is often the first link between a brand and its customers, directly shaping the brand&#8217;s image. Contact agents are no longer mere executors, but true <strong>ambassadors<\/strong> for the organization.  <\/p><p>To boost their efficiency, companies invest in <strong>continuing training<\/strong> around three pillars:<\/p><ul><li><p><strong>Active listening<\/strong>: understanding expectations, reformulating and showing attention<\/p><\/li><li><p><strong>Managing emotions<\/strong>: dealing with frustration in a professional manner<\/p><\/li><li><p><strong>Assertiveness<\/strong>: express yourself with clarity and benevolence to inspire confidence<\/p><\/li><\/ul><p><strong>Role-playing workshops<\/strong>, individual coaching and feedback analysis supported by <strong>intelligent voice tools<\/strong> help to anchor these skills in daily practice.<\/p><p>Finally, recognizing the contribution of <strong>advisors<\/strong> is an essential condition for success. Long considered a <strong>cost center<\/strong>, they are in fact a lever for development and a strategic asset for customer loyalty. Their experience in the field feeds data collection, improves processes and fuels <strong>sales<\/strong> decisions.  <\/p><p>Improving <strong>customer relations<\/strong> means above all giving <strong>teams<\/strong> the means and recognition they need to excel in every exchange. By combining strategic vision, appropriate technologies and human excellence, organizations can transform their <strong>customer service<\/strong> into an engine for <strong>sustainable growth<\/strong>. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-676b0d85 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"676b0d85\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28858294 elementor-widget elementor-widget-heading\" data-id=\"28858294\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The right tools to manage and personalize customer relations<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f984eff elementor-widget elementor-widget-text-editor\" data-id=\"4f984eff\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>CRM: the essential foundation<\/h3><p>To improve and <a href=\"https:\/\/www.digicontacts.net\/en\/blog\/how-do-you-manage-customer-relations-in-a-contact-center\/\" target=\"_blank\" rel=\"noopener\">manage customer relations<\/a>, a <strong>solid technological infrastructure<\/strong> is essential. At the heart of this architecture, <strong>CRM (Customer Relationship Management)<\/strong> remains the central tool. The backbone of customer service, it centralizes all customer data: purchase histories, past interactions, preferences, complaints, and feedback gathered through various channels.  <\/p><p>This <strong>unified view<\/strong> is the foundation of a fluid, personalized relationship. Thanks to <strong>intelligent segmentation<\/strong>, CRM facilitates the creation of targeted campaigns, the prioritization of requests and a detailed understanding of behavior. It also enables you to automate certain repetitive tasks, such as follow-ups, lead qualification or updating contact information.  <\/p><p>But modern CRM is much more than a simple management tool. It now integrates with the entire digital ecosystem: <strong>contact center platforms<\/strong>, <strong>marketing automation tools<\/strong>, <strong>instant messaging<\/strong> and analytics solutions. This connectivity ensures consistent exchanges and avoids information silos, one of the main obstacles to effective customer relations.  <\/p><p>A <strong>well-managed CRM<\/strong> not only enables us to better understand our customers, but also to adapt our interactions to their context, preferred channel and history &#8211; three essential conditions for a <strong>personalized, lasting relationship<\/strong>.<\/p><h3>AI, analytics and feedback management<\/h3><p>While CRM structures data, <strong>artificial intelligence and analysis tools<\/strong> give it its full value. In 2025,<strong>conversational AI<\/strong> and<strong>sentiment analysis<\/strong> have become major levers for understanding customer perception in real time. These technologies decode the tone, emotions and intentions expressed in exchanges, whether vocal or textual.  <\/p><p>Some solutions go even further, producing <strong>automatic summaries of conversations<\/strong> and generating <strong>suggestions for improvement<\/strong> for advisors. This type of assistance saves time, standardizes the quality of interactions and feeds into ongoing team training. <\/p><p><strong>Feedback management<\/strong> is the other pillar of this data-driven approach. Successful companies continuously monitor key indicators such as : <\/p><ul><li><p><strong>CSAT (Customer Satisfaction Score)<\/strong> to measure immediate post-contact satisfaction<\/p><\/li><li><p><strong>NPS (Net Promoter Score)<\/strong> to assess the propensity to recommend a brand<\/p><\/li><li><p><strong>CES (Customer Effort Score)<\/strong> to identify friction points in the customer journey<\/p><\/li><\/ul><p>Combined with<strong>semantic analysis<\/strong> or automatic natural language processing tools, these indicators provide a detailed understanding of how customers feel. They also make it possible to proactively detect weak signals: a drop in engagement, a rise in complaints, or a more negative emotional tone in conversations. By anticipating these signals, companies can adjust their processes before dissatisfaction sets in.  <\/p><h3>Towards an omnichannel relationship controlled in real time<\/h3><p>The multiplication of channels (telephone, chat, e-mail, WhatsApp, social networks, dynamic FAQs) has profoundly transformed customer relationship management. The challenge is no longer simply to &#8220;answer everywhere&#8221;, but to connect all these channels to offer a seamless, fluid experience. This is where the notion of an <strong>omnichannel relationship piloted in real time<\/strong> comes in.  <\/p><p>A <strong>360\u00b0 view of the customer<\/strong>, accessible from a single interface, enables advisors to instantly retrieve the complete history of interactions, whatever the channel used. This continuity improves <g id=\"gid_1\">responsiveness<\/g> and reinforces the <g id=\"gid_2\">consistency of the<\/g> brand <g id=\"gid_2\">message<\/g>. For the customer, the benefits are immediate: they feel recognized, understood and supported, without a break.  <\/p><p><strong>Supervisors<\/strong> have access to<strong>advanced management tools<\/strong> to monitor live relational performance: response rate, average processing time, perceived quality, team commitment, etc. This data can be visualized in the form of <strong>customized dashboards<\/strong>, facilitating decision-making and operational responsiveness.<\/p><p>Finally, <strong>real-time connected systems<\/strong> enable resources to be adapted to demand. For example, during peak periods, a contact center can automatically redeploy its agents or trigger intelligent routing scenarios thanks to AI. <\/p><p>So the future of <strong>customer relations<\/strong> lies not in the multiplication of tools, but in their <strong>harmonious integration<\/strong>. The aim is to combine automation, analysis and humanization to create a truly controlled, measurable and scalable customer experience &#8211; a model where technology amplifies human proximity rather than replacing it. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-47b4f602 e-flex e-con-boxed e-con e-parent\" data-id=\"47b4f602\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-41808704 e-con-full e-flex e-con e-child\" data-id=\"41808704\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-5a256f8d e-con-full e-flex e-con e-child\" data-id=\"5a256f8d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-5cb29f91 e-con-full e-flex e-con e-child\" data-id=\"5cb29f91\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6d1aaa48 animated-fast elementor-invisible elementor-widget elementor-widget-elementskit-heading\" data-id=\"6d1aaa48\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"elementskit-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" ><div class=\"ekit-heading elementskit-section-title-wraper text_left   ekit_heading_tablet-   ekit_heading_mobile-text_center\"><h3 class=\"elementskit-section-subtitle   ekit-heading__subtitle-has-border\">\n\t\t\t\t\t\tFree demonstration\n\t\t\t\t\t<\/h3><h3 class=\"ekit-heading--title elementskit-section-title \">Improve your customer relations <span>start today<\/span>.<\/h3><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5d0e23ef e-con-full e-flex e-con e-child\" data-id=\"5d0e23ef\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5edddbed elementor-align-left elementor-widget__width-auto animated-fast elementor-align--mobileleft elementor-invisible elementor-widget elementor-widget-elementskit-button\" data-id=\"5edddbed\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;pulse&quot;,&quot;_animation_delay&quot;:100,&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"elementskit-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" >\t\t<div class=\"ekit-btn-wraper\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.digicontacts.net\/en\/contact\/\" class=\"elementskit-btn cta-reservez-votre-demo whitespace--normal\" id=\"\">\n\t\t\t\t\tBook your demo<i class=\"far fa-arrow-alt-circle-right\"><\/i>\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n        <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-359e6148 e-con-full e-flex e-con e-child\" data-id=\"359e6148\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1eb505b4 animated-fast elementor-invisible elementor-widget elementor-widget-image\" data-id=\"1eb505b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:200,&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/www.digicontacts.net\/wp-content\/uploads\/2025\/02\/demo-solution-relation-client.png\" class=\"attachment-full size-full wp-image-24341\" alt=\"Free demo customer relationship solution\" srcset=\"https:\/\/www.digicontacts.net\/wp-content\/uploads\/2025\/02\/demo-solution-relation-client.png 600w, https:\/\/www.digicontacts.net\/wp-content\/uploads\/2025\/02\/demo-solution-relation-client-300x200.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-289a70f3 e-flex e-con-boxed e-con e-parent\" data-id=\"289a70f3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d09feea elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"d09feea\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d10f7e0 elementor-widget elementor-widget-heading\" data-id=\"1d10f7e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Measuring, adjusting, sustaining: the essential KPIs of customer relations<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60131e23 elementor-widget elementor-widget-text-editor\" data-id=\"60131e23\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Choosing the right indicators<\/h3><p>A <strong>high-performance customer relationship<\/strong> is managed like a real ecosystem: it requires precise, contextualized and actionable indicators. <strong>KPIs (Key Performance Indicators)<\/strong> should not be limited to volume or speed figures, but reflect the <strong>real quality of the<\/strong> customer <strong>experience<\/strong>. <\/p><p>Among the must-sees are :<\/p><ul><li><p><strong>Net Promoter Score (NPS)<\/strong>, which measures the customer&#8217;s propensity to recommend the brand<\/p><\/li><li><p><strong>First contact resolution rate<\/strong>, a key indicator of simplicity and perceived competence<\/p><\/li><li><p><strong>Repeat business rates<\/strong> reveal complex or poorly managed customer journeys<\/p><\/li><li><p><strong>Average processing time<\/strong>, useful for assessing operational fluidity<\/p><\/li><li><p>And <strong>post-interaction satisfaction (CSAT<\/strong>), to take the immediate pulse of the service provided<\/p><\/li><\/ul><p>The choice of indicators depends on the <strong>channel used<\/strong> (telephone, chat, social networks, e-mail) and the moment in the customer journey: a relevant KPI in the acquisition phase will not have the same meaning in the loyalty phase. The challenge is to build a multi-level measurement system capable of combining <strong>operational performance<\/strong> (speed, volume, resolution) and <strong>relational performance<\/strong> (satisfaction, commitment, loyalty). <\/p><h3>Interpreting and acting on results<\/h3><p>Measuring is not enough: you also need to <strong>interpret the data correctly<\/strong> and transform it into action levers. This is where dynamic dashboards come in. They enable real-time visualization of trends: NPS evolution by channel, average response time by type of request, or correlation between call duration and satisfaction.  <\/p><p>A detailed analysis by <strong>type of contact<\/strong> (information request, complaint, technical assistance, order tracking, etc.) enables us to identify priority areas for improvement. If processing times are longer for certain segments, this may indicate a need for training or an overload on a specific channel. <\/p><p>The most advanced companies adopt a logic of continuous adjustment:<\/p><ul><li><p><strong>Revise scripts<\/strong> to improve the clarity and fluidity of exchanges<\/p><\/li><li><p><strong>Optimize response times<\/strong> to meet customer expectations<\/p><\/li><li><p><strong>Adapting your tone and posture<\/strong> to build closer <strong>relationships<\/strong> <\/p><\/li><\/ul><p>It&#8217;s also crucial to <strong>promote quick wins<\/strong> among teams. Sharing a tangible improvement, such as a 10% increase in CSAT after a script revision, boosts collective motivation and creates a virtuous dynamic. <\/p><h3>Spreading a culture of customer excellence<\/h3><p><strong>Relationship performance indicators<\/strong> must not remain confined to managers&#8217; dashboards: they must become <strong>shared steering tools<\/strong> at all levels of the company. Customer excellence comes into being when management, managers and advisors move forward with a shared vision, based on concrete data and measurable objectives. <\/p><p>Alignment between management and the field is achieved through <strong>regular steering rituals<\/strong>: weekly reviews of key indicators, exchanges based on customer feedback, collective identification of irritants and prioritization of corrective actions. These feedback circles encourage a participative approach in which each employee becomes a player in continuous improvement. <\/p><p><strong>Internal feedback circles<\/strong> are also used to bring up weak signals identified by advisors: a poorly perceived script, a tool that&#8217;s too slow, an unsuitable procedure. This information, cross-referenced with KPIs, enriches the strategic vision and guarantees improvements based on reality in the field. <\/p><p>By ritualizing this relationship management, the company anchors a lasting culture of customer excellence. Every piece of data becomes a benchmark, every interaction a learning opportunity. It is this iterative approach, combining measurement, listening and constant readjustment, that transforms customer relations into a <strong>lasting competitive advantage, <\/strong>both humanly rich and operationally measurable.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-71788aea e-flex e-con-boxed e-con e-parent\" data-id=\"71788aea\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-357f0539 elementor-widget elementor-widget-image\" data-id=\"357f0539\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1536\" height=\"455\" src=\"https:\/\/www.digicontacts.net\/wp-content\/uploads\/2025\/03\/solution-relation-client-ia-1536x455.webp\" class=\"attachment-1536x1536 size-1536x1536 wp-image-25894\" alt=\"Customer relationship solution artificial intelligence\" srcset=\"https:\/\/www.digicontacts.net\/wp-content\/uploads\/2025\/03\/solution-relation-client-ia-1536x455.webp 1536w, https:\/\/www.digicontacts.net\/wp-content\/uploads\/2025\/03\/solution-relation-client-ia-300x89.webp 300w, https:\/\/www.digicontacts.net\/wp-content\/uploads\/2025\/03\/solution-relation-client-ia-1024x303.webp 1024w, https:\/\/www.digicontacts.net\/wp-content\/uploads\/2025\/03\/solution-relation-client-ia-768x227.webp 768w, https:\/\/www.digicontacts.net\/wp-content\/uploads\/2025\/03\/solution-relation-client-ia-710x210.webp 710w, https:\/\/www.digicontacts.net\/wp-content\/uploads\/2025\/03\/solution-relation-client-ia.webp 2048w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3dbffada e-flex e-con-boxed e-con e-parent\" data-id=\"3dbffada\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7159e455 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"7159e455\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26e739bf elementor-widget elementor-widget-heading\" data-id=\"26e739bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">AI, personalization and the new frontiers of customer relations<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34787ad elementor-widget elementor-widget-text-editor\" data-id=\"34787ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>AI for a new relationship experience<\/h3><p><strong>Artificial intelligence<\/strong> is profoundly redefining the way organizations interact with their customers. Far beyond simple <strong>chatbots<\/strong> or automated FAQs, it is becoming a lever for innovation at the heart of commercial relations. <strong>Generative AI<\/strong>, for example, makes it possible to design dynamic scripts, contextualized responses and formulations tailored to each person&#8217;s emotional situation.  <\/p><p>Thanks to automatic <strong>intention<\/strong> detection, AI interprets a <strong>request<\/strong> from the very first words, whether it&#8217;s a <strong>voice message<\/strong>, an <strong>e-mail<\/strong> or a website query, to suggest the best course of action. This intelligent operation reduces perceived effort, streamlines interactions and improves the overall efficiency of <strong>quality customer service<\/strong>. <\/p><p>However, the aim is not to replace the <strong>advisor<\/strong>, but to support him or her. The<strong>augmented agent<\/strong> becomes a data-assisted professional, capable of developing smoother, more human and more relevant communication. This collaboration between human and technology transforms <strong>customer service<\/strong> into a strategic space, focused on <strong>value creation<\/strong> and <strong>customer loyalty<\/strong>.  <\/p><h3>Towards truly intelligent personalization<\/h3><p><strong>Personalization<\/strong> is now a major pillar of relationship marketing. Where exchanges were once standardized, AI enables dynamic contextualization of every interaction. Each customer thus benefits from a <strong>unique experience<\/strong>, consistent with their preferences, history and <strong>purchasing habits<\/strong>.  <\/p><p><strong>Predictive algorithms<\/strong> continuously adjust proposals, offers and sending times, according to observed profiles and behaviors. A business account active during the day will not receive the same <strong>communication<\/strong> as a private user connected in the evening. This fine-tuning contributes to creating a <strong>closer relationship<\/strong>.  <\/p><p>AI also brings a proactive dimension: by spotting <strong>weak signals<\/strong> (latent disengagement, <strong>dissatisfied customer<\/strong>, unformulated need), it enables action to be taken before the situation deteriorates. We no longer limit ourselves to managing incidents: we <strong>create an<\/strong> ongoing, human <strong>relationship<\/strong>, where technology supports <strong>loyalty<\/strong> rather than replaces it. <\/p><h3>From prediction to augmented relationships<\/h3><p>The future of <strong>customer relations<\/strong> lies in the <strong>convergence of AI, analytics and social CRM<\/strong>. Thanks to this combination, companies can follow the entire life cycle of a consumer: post-purchase follow-up, support after an incident, or analysis of opinions gathered during satisfaction surveys. <\/p><p>This proactive approach is based on intelligent intelligence: identifying critical moments in the customer <strong>journey<\/strong> and intervening at the right time, with the right proposal. Predictive models detect both departure risks and opportunities for <strong>customer loyalty<\/strong>. <\/p><p>By combining <strong>AI<\/strong> and <strong>behavioral analysis<\/strong>, brands are developing an unprecedented capacity for anticipation. <strong>Customer service<\/strong> no longer simply responds: it anticipates, adapts and prevents dissatisfaction. The era of the <strong>augmented relationship<\/strong> is upon us: a model where every interaction becomes proof of trust, a <strong>lever for continuous improvement<\/strong> and a sustainable vector of <strong>added value<\/strong>.  <\/p><p data-pasted=\"true\"><strong>\ud83d\udccc Discover how our <a href=\"https:\/\/www.digicontacts.net\/en\/artificial-intelligence\/\">artificial intelligence solution<\/a> dedicated to customer relations can help you achieve your goals.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d547bf3 elementor-align-left animated-fast elementor-align--mobilecenter elementor-invisible elementor-widget elementor-widget-elementskit-button\" data-id=\"3d547bf3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;pulse&quot;,&quot;_animation_delay&quot;:200,&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"elementskit-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"ekit-wid-con\" >\t\t<div class=\"ekit-btn-wraper\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.digicontacts.net\/en\/contact\/\" class=\"elementskit-btn cta-decouvrez-solution whitespace--normal\" id=\"\">\n\t\t\t\t\tDiscover our solution<i class=\"far fa-arrow-alt-circle-right\"><\/i>\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n        <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16f777a elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"16f777a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5d7f0780 e-flex e-con-boxed e-con e-parent\" data-id=\"5d7f0780\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7df632f0 elementor-widget elementor-widget-heading\" data-id=\"7df632f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusion<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a8bb27 elementor-widget elementor-widget-text-editor\" data-id=\"4a8bb27\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Improving <strong>customer relations<\/strong> is no longer simply a matter of satisfying customers, but a <strong>genuine strategic lever<\/strong> for performance and differentiation. The most advanced companies today rely on five essential pillars: a customer-centric strategy, trained and empowered teams, connected and analytical tools, rigorous management through KPIs, and <strong>intelligent exploitation of AI<\/strong> to personalize every interaction. <\/p><p>This transformation towards an <strong>augmented customer relationship<\/strong> is based on a subtle balance between technology and humanity. Data and automation optimize customer journeys, but it&#8217;s always the <strong>quality of listening, responsiveness and omnichannel consistency<\/strong> that shape loyalty. <\/p><p>Lex for organizations in 2025? Assess their relational maturity, identify areas for improvement, and commit to <strong>continuous improvement<\/strong> driven by their employees &#8211; because every exchange remains an opportunity to create sustainable value. <\/p><p data-pasted=\"true\"><strong>\ud83d\udccc Find out how to improve your performance with our <a href=\"https:\/\/www.digicontacts.net\/en\/customer-relationship-solution\/business\/customer-service\/\">customer service software<\/a> on our dedicated page.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4735ad0f e-flex e-con-boxed e-con e-parent\" data-id=\"4735ad0f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-72d6d70f elementor-widget elementor-widget-heading\" data-id=\"72d6d70f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Our latest news<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11d5236b elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"11d5236b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-463fa93f e-flex e-con-boxed e-con e-parent\" data-id=\"463fa93f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-35d1d5db elementor-grid-tablet-3 elementor-grid-3 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-card-shadow-yes elementor-posts__hover-gradient elementor-widget elementor-widget-posts\" data-id=\"35d1d5db\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;cards_columns_tablet&quot;:&quot;3&quot;,&quot;cards_columns&quot;:&quot;3&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;,&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;cards_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"posts.cards\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-32647 post type-post status-publish format-standard has-post-thumbnail hentry category-blog\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.digicontacts.net\/en\/call-numbers-spam-answering-7-levers-to-protect-your-caller-reputation-in-2026\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"300\" height=\"150\" src=\"https:\/\/www.digicontacts.net\/wp-content\/uploads\/2026\/03\/scam-300x150.webp\" class=\"attachment-medium size-medium wp-image-32650\" alt=\"\" srcset=\"https:\/\/www.digicontacts.net\/wp-content\/uploads\/2026\/03\/scam-300x150.webp 300w, https:\/\/www.digicontacts.net\/wp-content\/uploads\/2026\/03\/scam-1024x512.webp 1024w, https:\/\/www.digicontacts.net\/wp-content\/uploads\/2026\/03\/scam-768x384.webp 768w, https:\/\/www.digicontacts.net\/wp-content\/uploads\/2026\/03\/scam-1536x769.webp 1536w, https:\/\/www.digicontacts.net\/wp-content\/uploads\/2026\/03\/scam-scaled.webp 1920w, https:\/\/www.digicontacts.net\/wp-content\/uploads\/2026\/03\/scam-710x355.webp 710w\" sizes=\"(max-width: 300px) 100vw, 300px\" title=\"\"><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h4 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.digicontacts.net\/en\/call-numbers-spam-answering-7-levers-to-protect-your-caller-reputation-in-2026\/\" >\n\t\t\t\tCall numbers, spam, answering: 7 levers to protect your caller reputation in 2026\t\t\t<\/a>\n\t\t<\/h4>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>In 2026, it&#8217;s not just your teams that determine your pick-up rate. Smartphones and algorithms filter your calls even before your customers answer them. The\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-post__read-more-wrapper\">\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.digicontacts.net\/en\/call-numbers-spam-answering-7-levers-to-protect-your-caller-reputation-in-2026\/\" aria-label=\"Read more about Call numbers, spam, answering: 7 levers to protect your caller reputation in 2026\" tabindex=\"-1\" >\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-32449 post type-post status-publish format-standard has-post-thumbnail hentry category-blog\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.digicontacts.net\/en\/blog\/augmented-agent-and-customer-relations-the-benefits-of-ai\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/www.digicontacts.net\/wp-content\/uploads\/2026\/01\/agent-augmente-et-relation-client-300x200.jpg\" class=\"attachment-medium size-medium wp-image-32457\" alt=\"Agent augment\u00e9 et relation client : les avantages de l\u2019IA en 2026\" srcset=\"https:\/\/www.digicontacts.net\/wp-content\/uploads\/2026\/01\/agent-augmente-et-relation-client-300x200.jpg 300w, https:\/\/www.digicontacts.net\/wp-content\/uploads\/2026\/01\/agent-augmente-et-relation-client-1024x683.jpg 1024w, https:\/\/www.digicontacts.net\/wp-content\/uploads\/2026\/01\/agent-augmente-et-relation-client-768x512.jpg 768w, https:\/\/www.digicontacts.net\/wp-content\/uploads\/2026\/01\/agent-augmente-et-relation-client-710x473.jpg 710w, https:\/\/www.digicontacts.net\/wp-content\/uploads\/2026\/01\/agent-augmente-et-relation-client.jpg 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" title=\"\"><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h4 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.digicontacts.net\/en\/blog\/augmented-agent-and-customer-relations-the-benefits-of-ai\/\" >\n\t\t\t\tAugmented agent and customer relations: the benefits of AI in 2026\t\t\t<\/a>\n\t\t<\/h4>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>By 2026, the augmented agent and customer relationship will no longer be a &#8220;concept&#8221;, but an operational standard. With generative AI, intelligent automation and omnichannel\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-post__read-more-wrapper\">\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.digicontacts.net\/en\/blog\/augmented-agent-and-customer-relations-the-benefits-of-ai\/\" aria-label=\"Read more about Augmented agent and customer relations: the benefits of AI in 2026\" tabindex=\"-1\" >\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-32431 post type-post status-publish format-standard has-post-thumbnail hentry category-blog\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.digicontacts.net\/en\/blog\/ipbx-and-customer-relations-improving-reachability\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/www.digicontacts.net\/wp-content\/uploads\/2026\/01\/ipbx-et-relation-client-300x200.jpg\" class=\"attachment-medium size-medium wp-image-32462\" alt=\"IPBX et Relation Client : Am\u00e9liorer la joignabilit\u00e9 en 2026\" srcset=\"https:\/\/www.digicontacts.net\/wp-content\/uploads\/2026\/01\/ipbx-et-relation-client-300x200.jpg 300w, https:\/\/www.digicontacts.net\/wp-content\/uploads\/2026\/01\/ipbx-et-relation-client-1024x683.jpg 1024w, https:\/\/www.digicontacts.net\/wp-content\/uploads\/2026\/01\/ipbx-et-relation-client-768x512.jpg 768w, https:\/\/www.digicontacts.net\/wp-content\/uploads\/2026\/01\/ipbx-et-relation-client-710x473.jpg 710w, https:\/\/www.digicontacts.net\/wp-content\/uploads\/2026\/01\/ipbx-et-relation-client.jpg 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" title=\"\"><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h4 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.digicontacts.net\/en\/blog\/ipbx-and-customer-relations-improving-reachability\/\" >\n\t\t\t\tIPBX and Customer Relations : Improving reachability in 2026\t\t\t<\/a>\n\t\t<\/h4>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>In 2026, reachability is no longer limited to answering. It is measured across the entire customer journey: accessibility, response time, omnichannel continuity and abandonment rates\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-post__read-more-wrapper\">\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.digicontacts.net\/en\/blog\/ipbx-and-customer-relations-improving-reachability\/\" aria-label=\"Read more about IPBX and Customer Relations : Improving reachability in 2026\" tabindex=\"-1\" >\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>In a world where customer satisfaction directly conditions economic performance, improving customer relations has become an absolute priority for companies [&#8230;].<\/p>\n","protected":false},"author":1,"featured_media":32533,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37],"tags":[],"class_list":["post-31671","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"contentshake_article_id":"","_links":{"self":[{"href":"https:\/\/www.digicontacts.net\/en\/wp-json\/wp\/v2\/posts\/31671","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.digicontacts.net\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.digicontacts.net\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.digicontacts.net\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.digicontacts.net\/en\/wp-json\/wp\/v2\/comments?post=31671"}],"version-history":[{"count":0,"href":"https:\/\/www.digicontacts.net\/en\/wp-json\/wp\/v2\/posts\/31671\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.digicontacts.net\/en\/wp-json\/wp\/v2\/media\/32533"}],"wp:attachment":[{"href":"https:\/\/www.digicontacts.net\/en\/wp-json\/wp\/v2\/media?parent=31671"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.digicontacts.net\/en\/wp-json\/wp\/v2\/categories?post=31671"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.digicontacts.net\/en\/wp-json\/wp\/v2\/tags?post=31671"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}